{"id":992,"date":"2026-01-11T16:14:05","date_gmt":"2026-01-11T21:14:05","guid":{"rendered":"https:\/\/wp.alainmasse.com\/?p=992"},"modified":"2026-01-11T16:14:05","modified_gmt":"2026-01-11T21:14:05","slug":"exercice-06-4","status":"publish","type":"post","link":"http:\/\/wp.alainmasse.com\/index.php\/2026\/01\/11\/exercice-06-4\/","title":{"rendered":"Exercice-06"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_accordion _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_accordion_item title=\u00a0\u00bbJingle cr\u00e9atif : \u00ab Vendre l\u2019invendable \u00bb\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Objectif<\/b><\/span> : travailler la concision, le rythme et l\u2019efficacit\u00e9 m\u00e9lodique.<\/p>\n<p class=\"p3\"><b>0\u20133 min \u2014 Choix du \u201cproduit\u201d<\/b><b><\/b><\/p>\n<p class=\"p3\"><span class=\"s2\">Choisis quelque chose qui <\/span><b>ne devrait jamais avoir de jingle<\/b><span class=\"s2\"> :<\/span><\/p>\n<ul>\n<li>\n<p class=\"p1\">une \u00e9motion (la honte, l\u2019ennui, l\u2019attente)<\/p>\n<\/li>\n<li>\n<p class=\"p1\">une id\u00e9e abstraite (le doute, le temps qui passe)<\/p>\n<\/li>\n<li>\n<p class=\"p1\">une situation banale (un feu rouge, une file d\u2019attente)<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\"><b>3\u20138 min \u2014 Texte ultra-court<\/b><b><\/b><\/p>\n<p class=\"p1\">\u00c9cris <span class=\"s1\"><b>4 \u00e0 6 lignes max<\/b><\/span>, simples, r\u00e9p\u00e9tables, presque stupides.<\/p>\n<p class=\"p1\">Autoris\u00e9 : rime facile, slogan, r\u00e9p\u00e9tition excessive.<\/p>\n<p class=\"p3\"><b>8\u201312 min \u2014 M\u00e9lodie<\/b><b><\/b><\/p>\n<p class=\"p3\"><span class=\"s2\">Compose une m\u00e9lodie <\/span><b>chantable par un enfant fatigu\u00e9<\/b><span class=\"s2\">.<\/span><\/p>\n<p class=\"p1\">Ambitus r\u00e9duit. Une accroche claire.<\/p>\n<p class=\"p3\"><b>12\u201315 min \u2014 Twist<\/b><b><\/b><\/p>\n<p class=\"p1\">Change <span class=\"s1\"><b>un mot cl\u00e9<\/b><\/span> pour faire basculer le sens (ironique, tragique, po\u00e9tique).<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/wp.alainmasse.com\/wp-content\/uploads\/2026\/01\/RedLight.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb alt=\u00a0\u00bbG\u00e9n\u00e9r\u00e9 par ChatGPT\u00a0\u00bb title_text=\u00a0\u00bbRedLight\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectif : travailler la concision, le rythme et l\u2019efficacit\u00e9 m\u00e9lodique. 0\u20133 min \u2014 Choix du \u201cproduit\u201d Choisis quelque chose qui ne devrait jamais avoir de jingle : une \u00e9motion (la honte, l\u2019ennui, l\u2019attente) une id\u00e9e abstraite (le doute, le temps qui passe) une situation banale (un feu rouge, une file d\u2019attente) 3\u20138 min \u2014 Texte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[13],"class_list":["post-992","post","type-post","status-publish","format-standard","hentry","category-exercices-quotidiens-2026","tag-jingle"],"_links":{"self":[{"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/posts\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/comments?post=992"}],"version-history":[{"count":2,"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/posts\/992\/revisions"}],"predecessor-version":[{"id":996,"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/posts\/992\/revisions\/996"}],"wp:attachment":[{"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/media?parent=992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/categories?post=992"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp.alainmasse.com\/index.php\/wp-json\/wp\/v2\/tags?post=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}